About Us

Before you can build on your past, you need a past you can build on. From telescopes to binoculars, we have a history of making it affordable for everyone to see the beautiful moments in life.

Tasco was founded in 1954 by George Rosenfeld and first named “Tanross Supply Company.” Tasco began as a hardware and fishing tackle supplier but the “Tasco” name was adopted as the business expanded into binoculars and eyepieces. Today, Tasco offers telescopes and other optics such as spotting scopes, rangefinders, and binoculars as well as red dots, rifle sights and accessories.

Our mission is to share the magic and joy of magnifying life experiences with as many spectators and outdoor enthusiasts as possible.

Whether you are a budding astronomer, bird watcher, hiker, a walker who goes off-trail, or entry-level shooter… Our goal is to help you see things that you can’t with the naked eye with affordable, quality, and reliable products.

Company Background:

Tasco is a recognized consumer sport optics brand with roots in telescopes. For over 50 years, they’ve offered quality products at prices for any family’s budget. Tasco operates under Vista Outdoor Inc., a leading global designer, manufacturer and marketer of outdoor sports and recreation.

Tasco Manifesto:

It never fails to draw you in closer – the moment when you raise a pair of binoculars to your eyes. In that instant, life is magnified clearly; as if just for you. The curious bird that becomes instantly identifiable. The night sky that never looked the same after that night. The actual sweat running down the brow of a sports hero. The sun scattering light across a clear stream as you trace for signs of a Rainbow trout. These are the moments of magic that Tasco delivers. Simple, pure and honest. And for another split-second, you’re struck by the quality of experience weighed against the value you’d previously placed on “just a pair of binoculars.” Welcome to a wold where, “Seeing is Believing.”